wholesale distribution

Wholesale Distribution Tips for Your Business

Wholesale Distribution Tips for Your Business


Are you an enterprising distributor who would like to expand business and distribution chain across state and national borders? You can do that in phased manner by detailed study of successful business models which have been used by wholesale distributors in the past to expand their business. The wholesale distribution business is based on volumes and your ability to negotiate prices from both manufacturers and retailers. The first step you would need to take before starting a wholesale distribution business is to decide the area you would like to service and the volumes you can distribute.


There are varied types of wholesalers who serve their customers like c-store chains, grocery store chains and also standalone stores on a local, regional and national level from strategically located warehouses. Depending on your business experience and financial background you can either be a small volume or large volume distributor and can grow gradually. Though the internet is an obvious choice for most research oriented subjects it can only help you in a limited scope where wholesale business in concerned and you will learn more about tricks of the trade from others in the trade. Carry out detailed research about which products sell the fastest and ask for products in demand which will give you a fair idea.


Tips for ensuring success of wholesale distribution business


Strong product portfolio – Carry out a detailed research about which products and services will give highest returns and also study the hassles of managing them. Durable products like cigarettes, lighters, personal hygiene and beauty care products, air fresheners, bathroom cleaners, batteries and paper products are the best items to start when starting a wholesale distribution business. These products do not require special storage facilities and are used frequently therefore will always be in demand.


Identifying reliable suppliers – The success of any wholesale distributor’s is dependent on his suppliers who are its pillars and supply the lifeblood of products which can be distributed to c-store chains, grocery chains, wholesalers and dealers. There are several distributors and big stores dealers who can provide the manufacturers higher profits as they directly sell it customers but their geographical area is limited. When you are discussing contracts with manufacturers confirm the exact quantity that they can supply to you on a monthly or quarterly basis. Besides quantity you also have to work out price levels that manufacturers will charge, if price levels fluctuate on a regular basis then it will affect your margins and it is advisable to avoid business with these suppliers.


Merchandise variety – Try to have a varied portfolio of products which are generally required by stand- alone convenience stores in remote locations. The larger your merchandise list you will have a better chance at being single distributor to small grocery stores and merchants in your area. Both large chains and small stores prefer buying their merchandise from few wholesale distributors and suppliers instead of working with several to have better credit lines and control over product quality and supply.


Introduction of new products – As a distributor you must always be on the lookout for new and exciting products that can enhance your portfolio and bring new customers. Your ability to identify interesting items whether they are perishable or nonperishable will make your supply trucks a welcome visitor to all your convenience store clients. Keep an eye on the competition for information about new products and their market demand. If you can find valuable products which can create profitable footprints on the checkout counter then it will help improve your profits and also of your customers.


Develop relationships in business – Every business enterprise thrives on building relationships whether it is between distributor and his clients or between c store owner and his customers. Your behavior as a distributor of essential supplies to every c-store manager or a grocery store owner should be centered on building longtime relationship of cordiality and mutual benefit. If you spend time with your clients every time during delivery to discuss business and local gossip and also help them to decide about display sections or other issues it will show that you actually care about their business. A similar strategy can be adopted with your manufacturer/suppliers and they will keep you updated about new products in the pipeline and also provide products at a better price.


Importance of location – Even if you have started your wholesale business on a small scale by making deliveries to local stores do not limit your resources to a small group of buyers and keep expanding your clientele to include as many stores as possible in the shortest possible time. Wholesale distributors generally start their business by servicing 150-200 locations on a fortnightly basis and over a period of time they shorten it down to 75 – 100 stores which provide them steady business and profits. Even after you reach a comfortable business turnover level do not rest on your laurels but keep exploring for products and clientele across state boundaries as nothing in this world is forever.


Enjoy business with profitable agreements – After identification of suppliers and retailers have valid agreement with them about concerns like return policies, large volume discounts, pricing terms, delivery schedules and time lags for every order. This will ensure that your profits remain secure for a particular period of time until the contract gets renewed gain. Keep learning from your experiences and you will never lose in this business. Keep meeting traders, manufacturers and actively participate in trade association meetings which will give you updates about changing market trends. Unless you like the business you are in it will not earn you required profits and your products will soon lose their “X” factor.


This business requires constant change and to stay ahead of the pack and distinguish your brand from the regular distributors and dealers you have to be smart and innovative. Maintain a visible profile at all trade shows and wholesale distributor association meetings. Keep expanding your network of suppliers and customers which will give you better profits and negotiating power. On a regular basis evaluate your suppliers and customer to root out the unprofitable or unreliable ones and concentrate on the profitable ones.

Marketing Wholesale Business

Marketing for a Wholesale Grocery Business

Marketing for a Wholesale Grocery Business


Marketing is necessary for any business. The methods vary depending on the nature of the business but all businesses need it irrespective of their size and the sector. Marketing for a wholesale grocery business is based on the dynamics of the sector as well as the type and nature of the individual businesses. Here are some tips for marketing a wholesale grocery business.


Define the marketing plan


Before making a marketing plan it is important to define and refine the strategy for the same. Whether you are formulating a plan for a new business or refining the marketing strategy of an existing business, making a checklist of the areas to focus can help a great deal. This narrow focus on important points is the key to a successful marketing plan and a successful business.


  • Define your business. Define the products your sell. Do you deal in only food items or other household products as well? What type of food you sell or intend to sell? Even if your answer is as simple as ‘bread’ – write it down as it helps to narrow the focus. Then identify what type of bread you wish to sell. There is a huge variety of breads in the market these days – from plain bread to wholegrain variety to gluten-free and many types of gourmet breads. Each type of bread will need a different marketing plan as the target audience is different for different breads.


  • Also see if your products are different from what is currently available in the market. Will you be selling what is already selling in the market and be a part of the existing competition? Or will you source your product from a new vendor who has also just entered into the market? Buying from new manufacturers or vendors can give you an edge as you might have products to sell that are not in the market yet. Or you might wish to try for a product range that is a mix of existing and new types of products. Your bread products can include the usual varieties that regularly sell in the market and include breads that introduce new flavors in the market.


  • This brings us to the point regarding target audience. Identify the end-users of your products as this will help you reach the right convenience stores for your business. The demographics of a location and the type of convenience store are the two factors to consider here.


  • Now think how the above points help you with refine your marketing plan even more. The market competition in your chosen product category helps here to determine how aggressive your marketing needs to be. Also to consider are things like how you want to position your business. In other words do you want to become a market leader in your product category? Or do you want to launch new products? For instance, do you want to introduce new types of gourmet breads in the convenience stores or you are happy to sell the breads that are already selling in the market?


  • Also consider the size of the market. How many convenience stores you want to cover at the start? What market size is already covered by your competitors? Do you want to reach out to newer markets or stick to existing stores already served by your competition? To continue with our example of breads here – do you wish to only sell to few convenience stores or do you wish to sell a few varieties of breads including gourmet breads and enter new markets like restaurants and high-end stores.


Formulate the marketing plan


Now comes the part of devising a plan based on the above factors. Once you know your products and how you can position your business given the current situation in the market or the competition existing in the market, you can make your marketing plan that will take into account all the factors that influence or might influence your wholesale grocery business.


  • First thing to do here is to think over the pricing of your products. Do you wish to price your bread lower than your competitors’ pricing or keep the price a tad lower so as to beat the competition? Or on the other hand, are you so confident of your products that you decide to price them above the existing competition? Or on a neutral front, you price the products just as your completion in the market.


  • Think beforehand how you plan to tackle price fluctuations in the market. These fluctuations are a normal part of any business. Rise or fall in price of a single ingredient can affect the cost of the final product. Say for instance, you buy multigrain bread from a vendor at a certain price, but the price of sorghum flour rises due to some reason.

So if your multi-grain bread has sorghum flour as one of your ingredients then this will affect the cost of the multi-grain bread. Now here you will need to decide whether you are in a position to charge more from the retail stores or you will need to bear the cost yourself? A new business or a business in a very competitive market needs to regularly take such decisions. Having a contingency plan in mind beforehand to handle price fluctuations can help a great deal when suddenly you are faced with such a situation.


  • How do you plan to reach your target market? If this is a new business for you then how do you plan to reach out to convenience stores and have you decided on the stores? Have you made flyers to distribute that list your product range and the unique qualities of your products? Do you think you will need a website to promote your business? Do you have the funds in your marketing budget for a website? How you present your business and make the first contact with your clients are important factors in any marketing plan.





Food Wholesalers

Top 10 Food Distributor Associations – Wholesale Grocers

Top 10 Food Distributor Associations – Wholesale Grocers


A large percentage of wholesale distributors and dealers who supply and distribute products to convenience stores across the nation generally deal with a wide variety of convenience products besides food and beverages. Besides helping manufacturers get their products into grocers, convenience stores and markets they also work as partners for these retailers to get them new and innovative products which can help increase their clientele and profits. Before launching a food brand on a national level, manufacturers generally take the view of local markets and launch it on a small scale.


Once steady demand for a food product builds up, the manufacturer takes the next positive step forward to launch it nationally. This is a tedious exercise as the manufacturer would now have to search for an ideal distributor/dealer/agent/broker who can market the product in a profitable manner through a series of presentations and discussions about profit sharing, marketing and promotions. Instead of meeting each retailer or wholesaler to sell your product the best alternative is to make a presentation before their association members and let them gauge if your product is the next rising star on the horizon among food products.


Just as retailers and wholesalers in different locations around the nation have formed formal associations to protect their interest and manage common problems, distributors and agents also have their traders groups. While some specialist food product groups work only with food and beverages in different parts of the nation, general convenience store wholesalers distribute several products to few convenience store chains and the profits earned are sufficient for them to expand beyond a certain limit. These associations work as non-profit self- help groups and assisting wholesaler-distributors to streamline operations by having an efficient distribution channel which enables benchmarking products and networking to sell products through strategic partnerships.


American Wholesale Marketers Association


This is an international organization of traders working with convenience store distributors within United States and has an annual turnover of $85 billion. Its members include people from product, distribution and retail sector who are integral to convenience store business. Convenience store owners, distributors and manufacturers come here to understand regulations related to production, distribution and storage of all categories of convenience items ranging from candy, tobacco, snacks, beauty products and general merchandise.


National Association of Wholesale Distributors


Regarded as the largest associate body of wholesale distributors in the nation it is also a powerful influencing agency of government regulations related to wholesale supply business. Besides ensuring smooth transition of new regulations related to staff healthcare, product quality and business development. The association was setup in 1960’s to protect rights of manufacturers and distributors in the food services industry. It works with new manufactures to launch their products among retailers by bringing them together with member’s wholesaler suppliers who can carry forward their goods to right retailers and target customers.

Northeast Wholesale Food Distributors Association


This dynamic group is concentrating on fulfilling requirements of citizens in the North East region and works with distributors, wholesalers, manufacturers, retails and brokers in the food distribution industry. Regarded as one of the oldest food traders association as it was established in 1875 its main purpose is to remove bottlenecks in food distribution support new products.


National Grocers’ Association


This national level trade association represents both retailers and wholesale grocers’ which are not part of a large chain of stores. Though a few of these firms are traded a majority of them are still owned by families which carry out both management and distribution work by themselves. The members of this association operate varied sizes of stores and are an important part of the community where they carry out their business due to their long term association with people in the area. The independent grocers group last year generated nearly $130 billion in sales last year.


National Poultry and Food Distributors Association


The association was built in 1967 to bring together distributors and processors’ in dairy and poultry industry by setting up a forum. If your product is in this category get in touch with them as the association always works towards fostering long term relationships. For the past 40 odd years the association has worked distributors and retailers to improve supply logistics of food products and ensure that they reach consumers in time. Manufacturers use the association’s convenience store directory and database to make meaningful contacts with retailers and offer discounts to improve profit margins.


International Food service Distributors Association


The group evolved with food service distribution and restaurant industry and has been growing since 1980 by providing mass market food products to reduce hunger in the nation. The association consists mainly of family owned businesses and the modern distribution operations of food products use temperature protected zones for preservation of these products during storage. Manufacturers bring in their produce every morning which is then divided up according to location and sent for delivery early next morning. The association has nearly 15000 members which either own warehouses or transportation fleets serving between 1000 – 6000 convenience stores from one warehouse.


Food Processing Suppliers Association

This traders association was created in 2005 to merge the powers of Food processing machinery groups and Association of Food Industry suppliers. It was made to help each member find their niche in food processing and distribution industry and compete on an equal level with others. All the members of the association are in the field of food processing, dairy goods supply, meat and beverages.



Food Ingredient Distributors Association


Established to bring professionalism and steady growth into food ingredient industry it has formulated standards for storage and distribution of food ingredients. Besides enabling spread of new ideas and distribution channels across the supply chain, the association also protect members’ business interests wherever required.


American Commodity Distribution Association


Committed to improving USDA’s mission of ensuring food for all the association works as a communication link between members of agriculture sector and government and retail sector. It works as the collective voice of all stakeholders in food processing along with food delivery and distribution industry to speak about decisions which will have a long-term impact on food distribution. The goals of this association include better undertaking of issues that plague the food processing industry.

Wholesale Grocers Directory

Wholesale Grocers and Independent Convenience Stores

Wholesale Grocers and Independent Convenience Stores – The Present and the Future


Wholesale grocery business has seen many fluctuations in the market but is still going strong. Industry experts and analysts study the markets and release new trends based on the current scenarios that govern the wholesale grocery business and the convenience stores. The wholesale grocery business has changed a lot for sure. But is it here to stay? What about independent stores? Will they survive?


The past


There is no doubt that the wholesale grocery business is one of the most competitive businesses. But this is also true that this business has been around for centuries and still existing. The wholesale grocery business has continuously reinvented itself given the opportunities in the market as well as the changing trends in the market.


Gone are the days of goods arriving through ships and merchants haggling at the ports and the goods then being transported through carts. The merchant trade began this way – goods reaching one continent to another – creating a unique marketplace. But the 20th century changed all of this.


The changes in the wholesale grocery business that happened during and after the World War II established many grocers and establish big business conglomerates. The innovations that happened during those years helped to streamline the wholesale grocery business in a big way. New ways to cut costs, new types of warehouses, new product categories, creating the capacity to sell these new products and reaching out to convenience stores in new ways.

The changing face of the wholesale trade also affected the establishment of convenience stores. From independent stores in the neighborhood corners to high-end retail stores – all this happened as the wholesale grocery business changed over the years.


The present scenario


The wholesale grocery business saw a new trend in the late 20th century — the rise of the mass merchants. This affected the wholesale grocery business in a big way. Were the profit margins of the wholesale distributors affected as a result? Yes. Was the wholesale grocery business this changed forever? Yes again.


Distributors playing the role of wholesalers and reaching out to retail stores trough their own network of distribution was another huge change that the business of wholesale grocery has seen. Big establishments with their big budgets could establish their own distribution channels, which otherwise takes time and patience and of course money.


Big merchants can work out larger discounts and pass the same to the consumers. This is what their business model is based on – huge variety of products along with even bigger discounts to the end-users. Aisle upon aisles of products in every category coupled with huge discounts no doubt attracts customers but has this consumed the business of wholesale grocers and independent convenience stores. The answer is simple – no.


The 21st century is the age of the Internet. With the new technological advances made into this field emerged the online retail stores. Some big players emerged and countless small businesses opened and either shut shop or thrived – just as it happens for brick and mortar stores. But then who serves these online retail stores? Similar to large businesses that handle their own distribution and source their products from various places, these big retail stores also run on a similar model. But then there are countless medium to large establishments that rely on wholesale grocers to supply them the goods.


The Future


What the future for the wholesale grocery business holds and how it affects the independent retail stores?


With all the changes the wholesale grocery business has witnessed, one thing is sure – the business is here to stay. This business has survived the threats from big merchants and distributors. But with the changes in the wholesale business also came the transformations in the retail industry.


From small convenience stores serving the need of the entire neighborhood to high-end stores storing just about everything – the retail business has also grown by leaps and bounds. The convenience stores and big retail stores, both the models still need distributors to supply them with the products they sell. There is a need in the market for distributors catering to all sizes of businesses. Not only all sizes but all types of retail businesses.


The online retail stores also need distributors to purchase their stock. Be it food or groceries of all kinds – it is the wholesale grocers and their businesses that serve this market.

The wholesale grocery business is never going to cease to exist. The need of the hour is constant innovation. This business has survived threats from big traders and merchants. The wholesale grocers have faced the challenges from changes in the distribution business. But the truth is that this business is so big that all types and sizes of wholesale grocers can thrive in the competition provided they are willing to innovate to suit the changing need of the market.


A wholesale grocer who refuses to launch a website or doesn’t try to reach out to online retailers might miss out on big online business. If the wholesale grocery businesses during the war or in the 1990s didn’t transform their businesses or didn’t take advantage of the opportunities offered to them then they might have not become as big they could.


It is all about surviving the changing marketplace and embracing new technologies for innovations in the business. And this is also about relationships between wholesale grocers and the retail stores. This business relationship is an important factor that determines how the two fare and survive in a challenging market situation.


Constant changes that have happened with the independent store businesses have helped wholesale grocers a great deal. The more the independent stores thrive in this day and age of competitive and dynamic marketplace, the better it is for the wholesale grocery business.

Independent stores may be smaller in sizes but they also have low overheads. They have long-established relationships with their grocers and with timely innovations on the part of both grocers and the retailers; the future of this business is bright. The wholesale grocers as well as convenience stores are here to stay.



Product Distribution for Grocery Stores

How You Can Use Wholesale Grocers to Get Your Product into Grocery Stores

How You Can Use Wholesale Grocers to Get Your Product into Grocery Stores


In today’s scenario of large chain stores selling a wide range of items used in homes from grocery items to fruits, vegetables and household cleaning stuff, it is difficult for small grocery stores to sustain themselves. Under such circumstances, every manufacturer who wants to get his products into grocery stores has to work in partnership with wholesale grocery distributors or chain stores to sell his products to buyers. If you have a product which can be supplied to local C store chains then make a detailed list about similar products available in stores in your neighborhood and then decide how to market your products to make them different from competitors. To sell your products at leading grocery stores, you have to work with wholesale grocers who have a variety of products from different manufacturers in their portfolio.


Steps to get a wholesale grocer to sell your products to grocery stores


1) Product insurance – The first step before getting your products into a grocery store would be to purchase a product liability insurance which protects you from any danger or injury that may befall a customer using your product. Any wholesale grocer will inquire about insurance validity of your product before they agree to distribute your product/s to grocery chains.

2) Procurement of Uniform Product Code – To have a unique code for your product registering with the Uniform Code Council is essential. This will ensure that all your products have a bar code on labels which will help to track your sales and inventory in the supply chain.

3) USDA certification – To have your product graded and certified by USDA schedule an inspection of your production facilities. After your premises are certified for hygiene and safety have your product testing by their labs so it gets necessary grading making it safe to be sold through grocery stores.

4) Advertising your product – Create fliers and brochures for your products which can be inserted in local newspapers around the stores where your products will be stocked. Build a website for your products and carry out an effective online campaign with videos about product usage, advantages and how it can add value to users’ lives. Encourage wholesale buyers to purchase from your website with order forms and contact details so they can get in touch with you directly for their requirements.


In your brochures and website , remember to write down details of your products’ ingredients. Most shoppers read through ingredients and its nutritional qualities before trying out any new products and this information will make your products stand out from competitors. Try to include testimonials about your products as soon as you get some positive feedback about them as it can help convince new customers to try out your products.


Product demonstration – Meet the decision making authority of the wholesale grocer who can market your products and ask for time to demonstrate your product and build an effective value proposition. Leave samples and order forms with these decision makers as they can suggest which markets and stores would be best suited for your products. They can also make suggestions about how to present your products within a store to gain attention of customers.


Registering with trade organizations – To get your product recognized among small and large wholesalers you can register yourself as a vendor with trade organizations. National bodies like Natural Grocers Association, National Products Association or local traders associations in your area to network with wholesale grocers and sell your product. You can also showcase your products at sponsored trade shows of these associations and get orders from wholesalers and retailers directly.


Identifying your target customer – While pricing your product make sure that it meets the expectations of your customer base and is within their budget by comparing it with other similar products in the market. Price should also meet the profit margins of grocery store, wholesale grocer and along with providing you a decent margin after covering your manufacturing costs. Conduct your market research by selling your product at local farmers’ market and collect feedback by giving out forms for them to fill up during their next visit.


Identifying a wholesale grocer – Within the United States there are several wholesale grocers who sell daily use groceries under their own brand to chain of convenience stores and grocers who are their customers. Before approaching a wholesale grocer to sell your products into stores make sure they do not have any products remotely closer to yours as only then they can be convinced to push your product into small grocers. Get a vendor procurement form from wholesale grocer who can effectively sell your products and fill in details which will show that your company can meet their demands.


Follow up steps to make sure that your product is successful at the grocery stores – Now that you have found a suitable wholesale grocer to distribute your products and the distribution part is taken care of, you have to take steps to see that it reaches consumer homes too.


  • Make a personal visit to grocery stores where your products are being sold to gather first hand customer feedback. You can also work with the local grocer to give your products a better vantage point to catch customers’ interest.
  • Give product samples to the grocer too so they are convinced about your products and can promote them.
  • Be on the road for the first few months and meet individual grocers and customers on a regular basis to collect feedback and improve distribution channels to establish a market.


As a manufacturer you should remember that the wholesaler can help distribute your product to customers through grocery stores but cannot sell them for you. This last step has to be taken by the manufacturer to make sure that customers buy his product from existing options available. Effective product promotion and advertisement has to be carried out to improve sales and establish reputation in a competitive market. Build a strong marketing campaign highlighting the value proposition of your product and its properties without comparing it with existing products available in the market.

grocery store distributors

Grocery Store Distributors AKA Wholesale Grocers

Grocery Store Distributors AKA Wholesale Grocers



Grocery store distributors are the link between manufacturers and retailers. These distributors or wholesale grocers help reach thousands of products into various stores and hence to the consumers.


Grocery store distributors are solely in the business of distribution of products from the manufacturers or vendors to the retailers. These retailers can be independent stores or high-end supermarkets. Some manufacturers undertake the task of reaching out to the stores directly while others do so at least at the start of their business. This might save time or money or both in the initial days of a new business. But as the business grows vendors need to reach more retail stores in the most cost-effective way and also with the most ease. Therefore there are several advantages of working with a grocery store distributor AKA wholesale grocers.


Grocery store distributors offer several benefits to manufacturers or vendors


Working with wholesale grocers is cost-effective business decision for the manufacturers. Grocery store distributors provide manufacturers with an option of distributing their products in ways that will save them money. Catering to the supply needs of an independent store is a big task. More so if the store is a high-end supermarket dealing with thousands of products. The distributors can make this task easier for the vendors by taking care of the distribution of the products and managing supplies to the stores.


Supplying to the stores needs a different infrastructure. The transport alone can cost a lot of money as the vehicles need to be purchased or leased. Then there is the fuel cost. Wholesale grocers have the infrastructure in place to distribute food and other groceries in an efficient manner. Bringing this infrastructure in place can be a time-consuming as well as expensive endeavor for most manufacturers or vendors.


Working with distributors saves time. Grocery store distributors have their logistics in place for the business. There is an inventory to take care of and deal with ongoing demands of hundreds of stores. There are discounts and offers to handle and manage. There is task of invoicing and collection and establishing the terms of the credits. Wholesale grocers have to maintain storage for their stock and take care of products that reach them through shipping or as air cargo. There is a ton of stuff to handle in the distribution business. Grocery store distributors take care of all these tasks that are necessary in the business. Establishing and maintaining such logistics takes time and requires long-term efforts.


Working with wholesale distributors offer vendors the advantage of their huge network. Grocery store distributors work through a large network of vendors and retailers. This is built through years of business. They know and understand the requirements of their clients and can serve them better by providing them with the best of supplies. This works out for the benefit of all parties involved in the business.


Working with wholesale distributors gives the vendors the advantage of marketing. It is through distributors that promotional banners and flyers reach retail stores. When these are placed in the store for the benefits of consumers; stores can get advance orders for the same. This can give an idea about the response to the new product to the manufacturers or vendors and they can work on arranging the requisite numbers to supply to the retailers.


Working with wholesale store distributors help manufacturers reach newer markets. Wholesale grocers have solid business relationships with retail stores of all types. They know what product will fare better in what location. A store with predominant population of a particular community will do better with products catering to that community. It is also in the interest of the distributors to reach as many stores as possible.


Only distributors can continually look for newer markets, which not only helps them but also the manufacturers. Working with wholesale store distributors can reduce the workload of the vendors. It is the distributors who take care of returns and credits of the retail stores. This helps manufacturers and vendors considerably as these processes need time.


Grocery store distributors offer several benefits to retailers


Grocery store distributors work with each retail client to supply them with the best of products from the best of vendors. Not all distributors supply all the products. Some distributors might be in the business of supplying only poultry products to retail stores or they might deal in only vegetables. When a distributor dealing with only meat products is aware that a retailer might need a huge supply of chicken in a particular month, the distributors can make the quantity available to that retail client.


Grocery store distributors bring offers and discounts to retailer. These discounts or promotional offers come directly from the manufacturers and these help the retailers sell more products to the consumers. Every new product comes with a promotional discount or offer. Then there are seasonal and special holiday offers. Some manufacturers work on special products that are only available through the holiday season. These can reach a retail store only through a distributor who can notify the stores well in advance and retail stores can manage their orders for the same accordingly.


Grocery store distributors also do the job of providing feedback from the retailers to the vendors or manufacturers about the products. If customers are not satisfied with a product or a store is handling many returns then the same can be conveyed to the manufacturer. This helps the retailers as the manufacturer might replace the product or reduce the cost of a defective product.


Grocery store distributors ease the supply worries of the retail stores by making sure manufacturers are supplying all necessary products in time and in the right quantity.

Grocery store distributors help retail businesses by introducing new products in their stores. The better the business terms between a distributor and a retailer, the better deals for the latter. The manufacturers might give promotional placements products for a few retail store only. It becomes the prerogative of the distributors to decide which store gets the free promotional products.

How to find wholesale grocers

How to Find Wholesale Grocers

How to Find Wholesale Grocers

How to find Wholesale Grocers on the internet may be difficult, so I would visit www.wholesalegrocersdirectory.com. We provide a list of over 2,000 wholesale grocers and over 2,500 food service distributors.


The following issues have to be kept in mind while looking for a wholesale grocers for your product


  1. Portfolio of wholesale grocers – There are different types of wholesaler grocers who supply products to Grocery store and Supermarket chains and also grocers which consist of only food products. Some wholesale grocers have their own vendors supplying food products which are sold to grocers and c store distributors under their own brands. If the wholesale grocer has too many products which can be your competitors then avoid them.


  1. Outreach of wholesaler – If you are planning to have a nationwide launch for your products then a wholesaler with reach into regional or statewide markets will not be effective. You need to carry out extensive research about a wholesaler’s distribution network and the time he will take to distribute your products across grocery stores. As your products have to be available on shoppers’ shelves after a marketing campaign it is essential that your distribution cycle is effective too.


  1. Experience of wholesaler – While making a sales pitch to these wholesale grocers make an attempt to find out if they have sold products similar to yours in the past and what has been their experience. This will give you a fair idea if they will be able to distribute your product effectively or if they will be able to identify potential markets.


  1. Does your wholesale grocer supply to both c store chains and grocers – Decide whether you want your product stocked at a convenience store or a grocers chain stores. Remember a convenience store is not always the best place for your food products but in a remote location it is the likeliest place customers will drive in for their daily requirements.


Before you find wholesale grocers for your product you need to perform necessary steps as a form of groundwork for your products which will help sales once they land on grocers’ shelves.

  1. Collecting necessary permits and insurance – To make your product suitable for sale in grocery stores you need to have necessary permissions and certificates from state’s health department to show that your product is fit for consumption. Insurance to protect yourself from perceived injury that a customer might face from your product.


  1. Packaging and labeling – An attractive package with information about quantity of ingredients, product manufacturing and expiry dates and details of nutritional value of each product will be required to make your product suitable for display. Though suitable ready made containers can be purchased from suppliers, their designing and labeling has to be done in a professional manner to give your product a unique look and feel.
  2. Participate in trade shows and network – Participate aggressively in farm markets and trade shows in your area to spread word about your products. Network with wholesale grocers at trade meetings and shows to showcase your products and the value it can add to their product portfolio. Share samples and contact information with them along with attractive discounts you can offer for bulk purchases.


  1. Prepare a suitable media campaign to back your product launch – Just distribution of your product will not sell it, you have to convince buyers of benefits form your products. Make a convincing media campaign which can be shown via television commercials or online advertisement campaigns through social media. Have an interesting website with videos or audio clips about how to use your product and its benefits.


  1. Can you meet growing demands of business – While setting up a advertisement campaign or ironing out your distribution channels check if you have the capacity to scale up if demand for your product increases. Keep contingency plan and resources in place which can be helpful if you are given a big order which can make or break your business.


Are you going to use full service or limited service wholesale grocers – As the name states, full service wholesalers provide a host of services to their vendors which include assistance in stocking, pricing and display across grocery stores they service. Limited service wholesalers generally service local stand alone stores and convenience stores chains and have limited storage and distribution facilities.


Zeroing on the right wholesale grocer to sell your product – The packaged food industry within United States is extremely competitive with sub categories of every product which makes it confusing for buyers to remain with a particular brand for a long time. While some producers want to remain limited to their local markets and loyal customers, others want to make a splash in national markets. Every grocer has to make a detailed study of market and reach of wholesale grocers before zeroing in on the right one who can meet their existing distribution needs and future growth requirements.

Make a marketing plan and distribution strategy when you are going to meet a potential wholesale grocer who can be your partner in profits. Unless you convince him about utility or unique sales point about your product he cannot convince grocers to stock your products. A strong channel partner with a powerful list of convenience chain stores in its client list can help take your products to right customer base. When you are using a wholesaler network for marketing your products remember to meet each and every grocer where your product is likely to be displayed to develop a sustainable promotional strategy.

The only way you can find a list of wholesale grocers is through the Wholesale Grocers Directory http://wholesalegroce.wpengine.com. Research and frequent meetings with their management and also with the store owners where they distribute their products. Choosing the right distribution channel can help sell a product and give it a competitive edge over others who may have similar ideas.

Wholesale Grocers

Things To Keep In Mind When Selecting Wholesale Grocery Distributors

Things To Keep In Mind When Selecting Wholesale Grocery Distributors

Wholesale Grocers

You’ve seen the way entrepreneurs have pitched their products on the hit series Shark Tank, and now it’s your turn to throw your hat into the ring. Yours is an organic food item that will help to meet the rising demand at grocery stores around the country.

However, now the trick is to get your product from your hands onto the retail store shelves. It’s  no small task, considering that you’re entering a field that generates more than $500 billion in sales each year across the industry. You’re going to have to invest just as much effort as you did in developing your food item as you will in getting it into the hands of consumers.

Most importantly, you should work with wholesale grocery distributors. These professionals are the middle-man in supply-chain management and have established relationships with grocery chains around the country. This will give you a better shot at growing your business versus other options, such as selling your food items to individual farmers markets.

Start Small

Even if you eventually want to see your product mass marketed at major grocery chains around the country, keep it small to start. Begin working with local distributors in your area so that you can identify the markets in which your food item is received well. Otherwise you could waste time and resources looking for the big payoff while a small-scale rollout could yield better results.

Consider it a learning experience in which you seek out feedback both from the wholesale grocery distributors and grocery chains for ways to improve the presentation of your product. You might also find that certain grocery markets and distributors favor local businesses, which can give you the break you need. Once you have generated sales and gained a reputation for your brand, you can begin seeking greater distribution.

Find Your Niche

Also, you’ll want to find wholesale distributors with protocols in place that support the type of food item you make. For instance, you’ll have to consider expiration dates and refrigeration needs. Certain wholesale grocery distributors might have strengths that support your product’s unique needs, such as frequent distribution. Others may specialize in a particular food category such as perishables that would help to get your product to the grocery chain quickly.


Make sure that you educate your distributor as much as possible about your item. In turn, that distributor will be in a more-informed position to field queries by the grocer directly. This will reflect well both on you and your brand. Choose wholesale grocery distributors that are willing to listen to the story behind your product as well as to the features that help define your item.


If you’re ready to move your product from your factory to shelf space at grocery chains, let us help you locate the wholesale grocery distributors that are best for you. Contact us today to discuss your options.

How to find wholelsale grocers

Wholesale Grocers for Grocery Stores

Wholesale Grocers for Grocery Stores


Wholesale grocers and grocery stores have a business relationship that is built on economics and trust. This is the business network that helps bring goods to their final consumers. Every grocery store needs a dedicated group of not one but many wholesale grocers.

So what is the business model that connects wholesale grocers to the grocery stores? Or what is this network that brings business from wholesale grocers to the grocery stores? What does the process entail?

The distribution network between wholesale grocers and grocery stores

Wholesale grocers bring products to the grocery stores. In most cases manufacturers do not work directly with retail stores. There are some manufacturers who set up their own distribution networks to do direct business with the retailers. This is seen more so in the last few decades. But it is still not very common. Either way, whether a manufacturer sells their products through their own distribution business or through other wholesale grocers, it is the wholesaler who deals with retailers. This section of business – that is selling goods to retailers – work through its own methods and processes.

Now to talk through examples, which still follow the traditional manufacturer to wholesaler to retailer cycle; a wholesale grocer is the middleman here. Wholesale grocers are the link between a distributor and a retailer. This is a very crucial link that builds or breaks businesses.

Wholesale grocers introduce new products to the retailers. They are the ones who get to decide first and foremost what product is going to the next stage of the distribution cycle. One particular wholesale grocer might not like a particular product and decide to not distribute it while another grocer might decide to go ahead with it. This will decide what retail grocery stores are selling what products.

For instance, if a wholesale grocer decides to not distribute a new type of jam then all the retail stores in their network will not get to see that new type or brand of jam and decide if they want to stock it or not. Where as if wholesale grocers decide to go ahead with this jam then all the retail grocery stores in their network will get to see and test this jam.

Another scenario is that a retail grocery store might be served by say two different wholesale grocers. Then if one brings the jam to the store and it becomes a hit with the consumers, and the other wholesaler might fall out of favor if this becomes a regular thing.

Deciding on what products to sell or at what cost is a job function of the wholesale grocer. This is very important as they can make or break a product. Not only they introduce new products to retailers; they also have the power to decide if they want to discontinue the distribution of a product or sell a new one. Mostly the cost factors decide these things.

Wholesale grocers also have the control over what products to distribute and what cost. If wholesale grocers, through their network or business association, decide to not distribute a certain product then both the manufacturers and retailers are at a loss. This could be for a number of reasons. One instance would be when a manufacturer is being a bully and not negotiating on pricing for a certain product. The wholesale grocer being the middleman does have the power to control the distribution and cost of a product.

Wholesale grocers bring the best of the products to the retailers. Wholesalers also work on profit margins. The more products and categories of products they sell to retailers, the more money they make. The more profit margins wholesale grocers can work out for themselves, the better pricing they can pass to the retail grocery stores.

Wholesale grocers also bring the best of promotions and offers to the retail grocery stores especially when a manufacturer is launching a new product in the market. This is how retail stores are always running some promotion or the other for the consumers. Retails grocery stores also get free gifts or special holiday discounts to pass on to the end-users. This is the reason retail stores are filled with shiny new packages during Christmas times and other holidays.

The trusted network between wholesale grocers and grocery stores

Business relationships are necessary for the sustenance of any business. How well a business partnership works is an important factor in how well a business runs.

The wholesale grocers are the link between the manufacturer and the retailers. Grocery stores will run of out milk or a brand of yogurt if the wholesalers refuse to distribute it. Yes, manufacturers can directly reach the retail grocery stores. But establishing the distribution side of business is not easy. It takes years of dealings and trust and a strong network to run a successful distribution business. It can’t happen instantaneously if a distribution problem arises.

For instance, if wholesale distributors collectively decide to boycott a product then there is nothing a manufacturer can do in a short period of time to have the product reach the retail grocery stores in the same amount of time as the wholesale grocers can.

Wholesale grocers also have a trusted circle of retail stores where they bring their best products and discount offers. This is true for any business relationship. These business relationships between wholesale grocers and retail grocery stores build over the years through honest business transactions and mutual benefit. This relationship also ensures that a retail grocery store can ask for the stock of a particular product that is in high demand during a season but low in supply.

Why will wholesale grocers prefer one retail store over another? The reasons of course are nature of the business partnerships. Distribution networks work on credit. Those retail stores who pay the wholesale grocers on time will help make the wholesaler make its payment to the manufacturer in time. This is one major reason, which helps develop good relationship between wholesale grocers and retail grocery stores.

Who Are the Largest Wholesale Grocers?

Who Are the Largest Wholesale Grocers?


Wholesale grocers are in the business of bringing goods from the manufacturers and vendors to the stores. Wholesale grocers cater to different types of retail clients and they supply different types of manufactured goods to these stores.

Here are some of the largest wholesale grocers in the country.

C&S Wholesale Grocers

C&S Wholesale Grocers is one of the largest suppliers of groceries in the USA. It was also featured in the Forbes magazine under the category of large private companies in the USA.

They supply groceries to almost 4000 stores that are a mix of high-end stores to supermarkets to food retail stores at the military bases. C&S Wholesale Grocers handle distribution of about 100,000 products through their warehouse that are scattered all over the country.

It was founded by Abraham Siegel and Israel Cohen with a distribution business of only 1,200 products. Today C&S Wholesale Grocers is the largest company by revenue that is in the business of groceries. Back then, in 1918, when the company was founded, it employed only three people and served the grocery needs of the residents of Worchester.

During the World War II the founders seized the business opportunity of serving the food needs of military commissaries. In fact C&S Wholesale Grocers are known for seizing newer markets through opportunities that presented themselves or by creating their own. They are also the pioneer in establishing several methods of cutting costs and making the distribution system efficient. One such initiative was to use rollers in the warehouses to make movement of products easier. The company also utilized the supermarket boom during the war to make new clients.

In less than 20 years, the company became the leader in supplying groceries to supermarket chains. As the years went by the company continued to do newer things in their business. They quickly gained control of the frozen food market and also made new acquisitions, which contributed to the growth of the company. In the 1990s, the company added clients like Wal-Mart to its repertoire and in 1991 they registered sales of $1 billion dollars.

Their business acquisitions continued and also the growth and within a decade their annual sales reached upward of $8 billion dollars and in 2006 the same touches the figure of $20 billion.

The success of C&S Wholesale Grocers is attributed to the fact that they serve all types of stores irrespective of their size. And they do this in a very efficient manner. They are also able to offer their clients the best of discounts and services. C&S Wholesale Grocers have also involved in many philanthropy works over the years like free food distribution to the hungry kids or providing support to literacy programs. They have also reached out to the community in times of natural calamities and other emergency situations in the country.

Brenham Wholesale Grocery Co., Inc.

Brenham Wholesale Grocery Co., Inc. is based in Texas and one of the largest wholesale grocers in the US today. With their inventory of 17000 products, the company serves supermarkets, small stores and restaurants as well. Their product range includes meat produce, frozen foods, dry grocery items, candies, ice creams and many household products. The company was founded in 1905 and has been consistently growing in revenue ever since. The goal was to serve the grocery needs of their small Texas town but Brenham Wholesale Grocery Co., Inc. quickly grew to cover newer markets and geographical locations.

The success of Brenham Wholesale Grocery Co., Inc. is given to the fact that the company and its people quickly adapt to new markets and embrace new technology with ease to improve their business. The company is also known for their exemplary customer service.

International Wholesale

International Wholesale located at Southfield, Michigan specializes in serving the food distribution in dollar stores. But they do cater to all supermarkets, convenience stores and small retail stores. The company serves stores across many states in the US but also to other countries in many parts of the world. They also help businesses open new dollar stores. They have made a name in the market for selling quality products at a dollar rate. Their growth has been consistent over the years and their future looks brighter still


SpartanNash; in terms of revenue; is one of the largest wholesale food distributors serving the military commissaries in the USA. It not only distributes food products in the USA and some other countries as well but also owns and operates its own retail stores like Bag ‘n’ Save, Sun Mart and many more.


SUPERVALU is a leader in wholesale grocery distribution. The company serves stores across the nation through its dedicated network of stores. With their annual sales reaching the figure of $17 billion and their distribution network reaching millions of people, SUPERVALU is a name to be reckoned with and continues to grow in terms of size and revenue.

The company also manufactures their own products that they distribute through their own network. Their distribution centers are equipped with the latest technology. They pride themselves in keeping the pricing affordable for all. They have always believed in innovation and it is one of the reasons for the success of SUPERVALU. They have a solid distribution network and a team of dedicated employees. They also have a strong online tool that has helped the company expand its market. The tool helps suppliers by helping them with their orders and inventory management.

Synergy Brands Inc.

Synergy Brands Inc. distributes groceries and other household products to stores across the US. The company also manufactures its own range of packaged meals and spices and distributes the same as well. It was ranked as one of the largest distributors of groceries in the US, Synergy Brands Inc. filed for bankruptcy in 2011.

Metro Inc.

Metro Inc. is based in Quebec Canada but deserves a mention here as it is one of the largest distributors of food in Canada. The company operates hundreds of its own brands of food stores.